My Pagerank dropped, so what?
A few weeks ago everyone in the publisher space was running around like a chicken with it’s head cut off because everyone selling Text Links suddenly found their PageRank halved or worse. Or at least, their toolbar PageRank. I saw the announcement, and kind of shrugged.
The effects
Here is some hard stats from a site that gets around 200 searches a day from google. This is a graph of the past threemonths and the traffic Google specifically has been sending the site. Keep in mind I haven’t been promoting / updating the site like I should have.
This site went from a PageRank of 7 to a PageRank of 4 — something that would normally seem devistating to a site’s search engine referrals. You can see that this PageRank decrease has had zero effect on my search engine referrers.
Text Links won’t be penalized
Google may not like Text Links, but there’s no denying that Google wants to create the most relevant search results possible. By penalizing sites that have Text Links on them, Google would suppress good sites with quality content on them. This is why I am not afraid that Google might penalize people who display text link ads.
So think a couple of times next time someone tells you PageRank means everything — it may not be as bad as you think.
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